Social Media

This course is a hands-on guide to social media and explores how it is an essential element of any successful marketing activity. You will learn how to plan, implement and optimise social media activity.

This course will be running from 9.30 – 16.30.

Please note this course is now full. Click ‘apply now’ below to join the waiting list.

Key features of the course

  • Social media in perspective
  • Understanding the user journey
  • The importance of going beyond likes and followers
  • Selecting the right channels
  • Influencers and advocates
  • Social proof and social scoring
  • Social monitoring and measuring
  • The importance of goals

Course Summary

Start date

30th June / 20th July / 3rd Nov

How long it takes

1 day


Digital Jersey Academy / Digital Jersey Hub


Fully funded as part of Government's Fiscal Stimulus Programme

Apply Now

Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author. As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.

Meet the lecturer - James Matthewson

JamesĀ is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world's biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James' broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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