Social Media (March)

This course is a hands-on guide to social media and explores how it is an essential element of any successful marketing activity. You will learn how to plan, implement and optimise social media activity.

This course will be running from 9.30 – 16.30.

Key features of the course

  • Social media in perspective
  • Understanding the user journey
  • The importance of going beyond likes and followers
  • Selecting the right channels
  • Influencers and advocates
  • Social proof and social scoring
  • Social monitoring and measuring
  • The importance of goals

Course Summary

Start date

10th March 2022

How long it takes

Full day


Digital Jersey Hub


Fully funded as part of Government's Fiscal Stimulus Programme

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Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - James Matthewson

JamesĀ is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world's biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James' broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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