Digital Marketing Strategy

This course covers both the tactical elements of digital and the strategic and measurement frameworks that will allow you to confidently develop a digital strategy that can be effectively applied in the real world.

This course will be running from 9.30 – 16.30.

Key features of the course

  • Digital strategy in perspective
  • Understanding the target audience
  • Setting objectives and KPIs
  • Strategic positioning
  • Tactical channel review
  • The role of measurement
  • The digital strategy framework

Course Summary

Start date

3rd March 2022

How long it takes

Full day


Digital Jersey Hub


Fully funded as part of Government's Fiscal Stimulus Programme

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Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author. As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.

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