Digital Marketing 102

This course is for those who have previously attended our 6-week introductory Digital Marketing Course, or have experience in a digital marketing role and are wanting to advance their skills.

Please note this course is now full. Click the ‘apply now’ button below to join the waiting list.

Key features of the course

  • Latest trends in digital
  • Advanced SEO
  • Social media tools and techniques
  • Advanced display targeting
  • Email marketing advanced techniques
  • In-depth web analytics

Course Summary

Start date

1st Nov / 6 Oct

How long it takes

6 Weeks / 1 Day


Digital Jersey Hub


Fully funded as part of Government's Fiscal Stimulus Programme

Apply Now

Entry Requirements

This course is for those who have completed the Digital Marketing 6 week course or have an experience in Digital Marketing

Meet the lecturer - Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of and an award-winning author. As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.

Meet the lecturer - James Matthewson

JamesĀ is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world's biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James' broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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