Digital Marketing 101

Learn how digital marketing can be used effectively, covering each of the digital channels, strategic planning and data and analytics. You will also receive a set of tools and techniques that can be taken away and used immediately.

Please note this course is now full. Click the ‘apply now’ button below to join the waiting list.

Key features of the course

  • Introduction to digital marketing
  • Search Optimisation
  • Social Media
  • Mobile Marketing
  • Display Advertising
  • Email Marketing
  • Campaign Measurement
  • Digital Strategy

Course Summary

Start date

6th Sept / 16th Sept / 7th Oct

How long it takes

6 weeks / 1 day

Location

Digital Jersey Hub

Cost

Fully funded as part of Government's Fiscal Stimulus Programme

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Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - Daniel Rowles

Founder of the Digital Leadership Programme, Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client-side and within the agency environment. He is a Programme Director at Imperial College Business School, Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and an award-winning author. As the Digital Marketing Lead for the DLP, Daniel covers all aspects of digital marketing including social media, influencer marketing, search optimisation, email marketing and online advertising. He also teaches the Chartered Institute of Marketing (CIM) Diploma for the course students and helps guide and prepare them for assignments.

Meet the lecturer - James Matthewson

JamesĀ is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world's biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James' broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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