Digital Marketing 101 (February)

Learn how digital marketing can be used effectively, covering each of the digital channels, strategic planning and data and analytics. You will also receive a set of tools and techniques that can be taken away and used immediately.

This course will be running form 09:30 – 16:30.

Key features of the course

  • Introduction to digital marketing
  • Search Optimisation
  • Social Media
  • Mobile Marketing
  • Display Advertising
  • Email Marketing
  • Campaign Measurement
  • Digital Strategy

Course Summary

Start date

15th February 2022

How long it takes

Full day


Digital Jersey Hub


Fully funded as part of Government's Fiscal Stimulus Programme

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Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - James Matthewson

JamesĀ is a Digital Marketing veteran with over 20 years experience and brings to our courses extensive global experience working with some of the world's biggest FMCG, Tech and Luxury Brands.

James is Professor of Luxury & Digital Marketing at International University of Monaco, CREA Geneva, EBS Geneve and INSEEC London and was one of the youngest ever Fellows of the Institute of Direct Marketing.

James' broad digital experience means he can cover all aspects of digital marketing including Social Media, Influencer Marketing, Search (SEO & Paid), Email Marketing and Digital Advertising.

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