A guide to the strategy and design of brand identities. We interact with brands from the moment we wake every day, from the clothes we wear to the choice of coffee-stop on the way to work. In 6 weeks we’ll look at the what, how and why of branding, you’ll never look at a brand in the same way again!

This is a 6-week course that will be running on Wednesdays from 12:30 – 14:00. Date of last session TBC.

Key features of the course

  • Introduction to branding
  • Investigation and audit
  • Brand strategy
  • Designing a brand
  • Implementing your brand
  • Wrapping up

Course Summary

Start date

26th January 2022

How long it takes

6 weeks


Digital Jersey Hub


Fully funded by Government's Fiscal Stimulus Programme

Apply Now

Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - Ben Clarke

Ben has been working within the digital industries for the past 20 years, with extensive experience working within the agency environment where he has held Creative and Digital Director roles. He has also previously started, grown and sold his own agency. His training and consultancy is backed up by many years of real-world experience planning and implementing branding, web development and digital campaigns. Ben’s unique knowledge of both the design and technological industries has helped him bridge the gap between the two. Bringing together this knowledge is integral in delivering a progressive, truly digital-first course.

2020 Digital Leadership Programme
All rights reserved