This A.I. for Marketing 6-week introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.
After an introduction to the state of adoption and available tools, we will go through a series of exercises to understand how we can use A.I. to predict conversions, churn, CLTV, how to cluster users into segments and build personas and how to use text analysis to monitor sentiment.
The September course will be running from 12:30 – 14:00 and the November course will be running from 5:45 – 19:15.
15th Sep / 3rd Nov
Digital Jersey Academy
Fully funded as part of Government's Fiscal Stimulus ProgrammeApply Now
There are no formal entry requirements for this course.
Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.
2020 Digital Leadership Programme
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