A.I. for Marketing

This A.I. for Marketing 6-week introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.

After an introduction to the state of adoption and available tools, we will go through a series of exercises to understand how we can use A.I. to predict conversions, churn, CLTV, how to cluster users into segments and build personas and how to use text analysis to monitor sentiment.

The September course will be running from 12:30 – 14:00 and the November course will be running from 5:45 – 19:15.

Key features of the course

  • Learn the core techniques and tools used in machine learning for marketing
  • Get hands-on experience in predicting and clustering
  • Receive an introduction to Dataiku

Course Summary

Start date

15th Sep / 3rd Nov

How long it takes

6 weeks

Location

Digital Jersey Academy

Cost

Fully funded as part of Government's Fiscal Stimulus Programme

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Entry Requirements

There are no formal entry requirements for this course.

Meet the lecturer - Vincent Sider

Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.

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