A.I. for Marketing (February)

This A.I. for Marketing introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.

We’ll introduce you to the state of adoption and available tools and will go through a series of exercises to understand how we can use A.I. to;

-predict conversions
-churn
-CLTV
-how to cluster users into segments and build personas
-how to use text analysis to monitor sentiment.

The full-day course will run from 09:30 – 16:30.

Key features of the course

  • Learn the core techniques and tools used in machine learning for marketing
  • Get hands-on experience in predicting and clustering
  • Receive an introduction to Dataiku

Course Summary

Start date

8th February 2022

How long it takes

Full day

Location

Digital Jersey Hub

Cost

Fully funded as part of Government's Fiscal Stimulus Programme

Apply Now

Entry Requirements

There are no formal entry requirements for this course

Meet the lecturer - Vincent Sider

Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.

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