This A.I. for Marketing introductory course will help you learn how to practically apply A.I. to each stage of the marketing funnel and optimize your marketing spend.
We’ll introduce you to the state of adoption and available tools and will go through a series of exercises to understand how we can use A.I. to;
-how to cluster users into segments and build personas
-how to use text analysis to monitor sentiment.
The full-day course will run from 09:30 – 16:30.
8th February 2022
Digital Jersey Hub
Fully funded as part of Government's Fiscal Stimulus ProgrammeApply Now
There are no formal entry requirements for this course
Vincent has 19 years experience as a digital strategist and marketing practitioner, helping organisations define and build their digital strategies and improve their digital marketing. He has worked globally with some of the world’s leading organisations developing world-class digital marketing as Head of Strategy for British Telecom then Vice President for Social Media at the BBC and Head of TopGear.com, Adviser at the Royal Foundation and Board Member of its digital steering group. He is an award-winning lecturer and an alumnus of Mines ParisTech.
2020 Digital Leadership Programme
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